MacroLife Naturals, based in Los Angeles CA, is one of the original “Greens Superfood” supplement creators. MacroLife branding had been basically the same since 1997. In 2013 we had the wonderful opportunity to refresh the iconic brand for today’s healthy living market. After extensive research and immersion in the category we set out to create a new look, being sensitive to the brand’s heritage and equity built over decades. The result was a modern looking new identity with obvious echoes of the original. Double digit sales increases came almost immediately after the new brand was launched. New packaging was developed (shrink wrap) for more than 20 SKU’s for Canada, the USA, EU and China. In addition, we created a SKU, pallet and collateral for Macro Greens launch into Costco stores in Canada.
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